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Important Announcement: Regarding the Transition of SOJO Hotel's Operating Partner/ Transition to New Operating Partner at SOJO Hotels

12/04/2025 01:00

Dear Valued Guests,

First and foremost, we would like to extend our sincere gratitude for your continued support and companionship with SOJO Hotels over the past years. Your trust has been a tremendous source of encouragement, helping us affirm our unique position in the hospitality market.

We are pleased to announce that in 2025, SOJO Hotels will officially transition to an international operating partner, under Hilton Worldwide – operating with a new brand name: Tru by Hilton, a SOJO Hotel.

This marks an important milestone in our sustainable development strategy, signifying the elevation of the SOJO Hotels brand and reaffirming our commitment to delivering high-quality, internationally standardized guest experiences.

We sincerely apologize for any inconvenience this transition may cause. Should you require any assistance, please do not hesitate to reach out to us – the SOJO team is always ready to support you (Contact list: SOJO Hotels - Hotel Listing)


This transition to a global operating system is a meaningful step forward to uphold the unique strengths of SOJO. We hope to continue receiving your trust and support as we enter this exciting new chapter.

We sincerely thank you and look forward to continuing our journey together with you in the future.

Warm regards,
SOJO Hotels